The fast-food chain has appointed Bart LaCount as CMO and Matt Rubin as Chief Digital Officer for US & Canada. Credit: Raymond C. Eichelberger/Shutterstock.

Global fast food chain Popeyes has appointed Bart LaCount as the new chief marketing officer (CMO) and Matt Rubin as the chief digital officer for the US and Canada. 

LaCount will spearhead the company’s marketing initiatives to drive traffic and sales growth in line with the brand’s “Easy to Love” strategy.  

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LaCount’s appointment follows the promotion of the former CMO, Jeff Klein, to president of Popeyes. 

With more than two decades of marketing experience, LaCount previously served as vice-president of international beverages marketing at PepsiCo.  

At PepsiCo, LaCount also led marketing for hydration and energy products in international markets, including for brands such as Gatorade and Sting.  

His career includes leadership roles at PepsiCo and the Ford Motor Company. 

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Rubin, in his new role as chief digital officer, will lead the digital and technology teams, focusing on enhancing the guest experience through digital innovation.  

He has already demonstrated the benefits of merging the restaurant technology team with the digital division.  

Rubin’s background includes more than eight years at Restaurant Brands International, where he held positions in marketing, development and digital functions, both domestically and internationally. 

Klein said: “Bart brings an incredibly well-rounded marketing background to this role as we look to deepen brand relevance in communities where we are loved and expand relevance where Popeyes should be better known – all as part of the strategic plan built with and endorsed by our franchisees.” 

Klein added: “Matt is a proven leader at Popeyes with a track record of driving results. I am excited that Matt is taking on this expanded role and will be able to innovate even more to create a modern digital ecosystem across Popeyes.” 

Popeyes, established in 1972 in New Orleans, specialises in offering a New Orleans-style menu featuring chicken tenders, fried chicken and fried shrimp.