The menu board of Popeyes’ new 12-hour drive thru concept. Credit: PRNewsfoto/ Popeyes.

US-based fast-food restaurant chain Popeyes has unveiled a new 12-hour drive thru concept allowing customers to place orders at a standalone menu board located in Fort Stockton, Texas.

Customers can collect their orders from a flagship Popeyes location on Canal Street in New Orleans.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Popeyes Louisiana Kitchen chief marketing officer Hope Diaz said: “We wanted a fun way to celebrate that we have always marinated our chicken for at least 12 hours.

“Popeyes is allowing customers to win 12 months of free fried chicken by signing up for the promotional contest ahead of time.”

“We don’t take shortcuts and this drive thru emphasises that. Now, we can’t wait to see how far our fans will go to show that they love that chicken from Popeyes!”

The restaurant chain will pilot the drive thru concept on 9 November and will accept orders through 10 November.

In addition, Popeyes is allowing customers to win 12 months of free fried chicken by signing up for the promotional contest ahead of time.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Popeyes currently operates more than 3,000 restaurants in the US, offering a range of menu items such as chicken, chicken tenders and fried shrimp.

In August this year, the fast-food restaurant chain signed an exclusive master franchise agreement with Kuya J Holdings Group to enter the Philippines to develop and grow the brand.