Pretzelmaker, a brand owned by FAT Brands, has announced the introduction of a new product, Cheetos Pretzel Bites, in the US market.
The new Pretzel Bites are freshly baked and hand-rolled daily and coated with Cheetos’ own Cheetle [the dust that eaters notice on their fingers].
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Pretzelmaker suggests that the bites can be paired with its Strawberry Lemonade.
The new snack option will be available until 29 September 2024.
Pretzelmaker senior director of marketing Katie Thoms said: “Similar to our partners at Cheetos, we are always striving for innovative ways to give our hungry fans a new flavour experience.
“Like Pretzel Bites, Cheetos are the ultimate snack, so it was only natural for us to align with another beloved brand to create a new, fun menu item, Cheetos Pretzel Bites.”
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By GlobalDataIn March 2024, Pretzelmaker launched Cinnamon Toast Crunch Cinnadust Pretzel Bites in the US market for a limited time.
The bites were made with Cinnamon Toast Crunch cereal’s Cinnadust mix, hand-rolled, freshly baked and coated with a layer of Cinnamon Toast Crunch’s signature flavour.
Pretzelmaker also offered a Vanilla Glaze dipping sauce.
The new product launch follows FAT Brands’ strategic expansion efforts.
