The new franchise will offer Rainbow Cone’s signature ice cream treat. Credit: The Original Rainbow Cone/PRNewswire.

US-based The Original Rainbow Cone has revealed plans to open a new franchise location in Key West, Florida.

The upcoming outlet will be situated at 126 Duvall Street and offer Rainbow Cone’s signature ice cream treat as well as sundaes, shakes, and cakes.

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This expansion marks the second Rainbow Cone location in Florida, following the opening of a Bradenton franchise in September 2023.

The company also plans to introduce additional franchises across Tampa Bay, West Palm Beach, and Orlando in 2024.

The Original Rainbow Cone third generation owner Lynn Sapp said: “We are excited about the growth of our franchise programme in Florida.

“The responses we have received from the Florida communities have been incredible, and we are confident that Key West will be no exception.”

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Founded in 1926 by Grandpa Joe Sapp, The Original Rainbow Cone opened its first shop in a pink building on Western Avenue in Chicago.

The company has since expanded to kiosks and trucks throughout the Chicago area.

It also launched its new franchise partner programme in 2022, with franchise agreements in Florida, California, Nashville, and Texas.

In May this year, The Original Rainbow Cone and Buona opened their first dual-branded store in Valparaiso, Indiana.

The dual-concept venue spans 4,900ft2, with twin drive-through lanes, and can accommodate up to 80 guests.

The Original Rainbow Cone is currently considering options for expanding its presence, with plans for an upcoming ice cream truck tour from Chicago to Florida.