Internet restaurant company Rebel Foods has received an undisclosed investment from the affiliates of global investment company KKR.
The investment aims to bolster Rebel Foods’ growth, focusing on expanding its presence in India and the Middle East and enhancing its food and beverage brand portfolio.
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Hindu BusinessLine reported that the deal value could range from $60m to $75m (Rs.5.1bn to Rs.6.37bn).
Rebel Foods began as a quick-service restaurant in 2011 and has evolved into a multi-brand cloud kitchen platform.
It operates 450 cloud kitchens, serving a network of 5,000 internet restaurants across more than 70 cities in India, the United Arab Emirates (UAE) and the UK, catering to two million customers globally.
The company’s proprietary technology stack is a cornerstone of its operations, facilitating end-to-end food order management, demand forecasting, brand launches and customer insights across its diverse portfolio of food and beverage brands.
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By GlobalDataRebel Foods utilises a proprietary technology stack for managing food orders, predicting demand, launching new brands and gathering customer insights.
Its portfolio includes brands such as Faasos, Behrouz Biryani, Oven Story Pizza, and Lunchbox. It also has a partnership with Wendy’s.
KKR’s investment is part of its Asia Next Generation Technology strategy, which supports the growth of innovative companies throughout the Asia Pacific in sectors such as consumer technology, software and fintech.
Avendus Capital has played a pivotal role as the exclusive financial advisor to Rebel Foods during the transaction.
Rebel Foods co-founder and chief executive officer Jaydeep Barman said, “We are happy to welcome KKR as a strategic partner in our journey. We look to tap into KKR’s deep experience and global expertise to supercharge our continued growth. As we continue to scale, our focus remains firmly on innovation, sustainability and delivering long-term value for our customers and stakeholders.”
KKR India private equity partner and head Akshay Tanna stated: “We are pleased to invest in Rebel Foods, the largest cloud kitchen operator and brand owner, using technology to deliver a range of cuisines and culinary experiences to consumers. We look forward to leveraging our global network, local knowledge and operational and technology expertise to further scale the company’s ability to expand its portfolio and deliver novel products to meet consumers’ evolving preferences.”
In early December 2024 Rebel Foods also raised $210m in its Series G funding round, which included both secondary share sales and primary capital.
In August 2024, the company announced plans to expand its services to 120 cities in India by 2026.
