US-based smoothie franchise Robeks has partnered with customer data platform (CDP) Bikky, designed for multi-unit restaurants, to enhance its understanding of customer interactions and drive growth.
With more than 100 locations currently operational, Robeks has seen a significant increase in comparative store sales and unit count since 2022.
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Robeks, which has served an estimated eight million consumers since 2020 alone, has adopted Bikky’s CDP to gain insights into more than four million of those eight million guests.
This represents a very substantial increase in terms of coverage – almost 3,000% – compared to the number of guests included in their loyalty programme.
For Robeks, data is crucial as it continues to expand across the US, providing detailed information on guest acquisition, retention and the impact of marketing and operational strategies on sales.
Bikky relates an example in which Robeks utilised it to adjust its marketing efforts in a market where new guest traffic was lower than anticipated.
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By GlobalDataThe brand also leverages Bikky’s insights for menu development, understanding the effects of new items such as Avocado and Nut Butter Toasts on customer acquisition and average check, as well as the influence of ingredient changes in its açaí bowl line on customer frequency.
Robeks president and chief financial officer David Rawnsley said: “A customer data platform is a must-have in today’s environment. The business has shifted from one or two channels to now five or six. You’re falling behind if you don’t have the right data and tools to understand guests across those different channels.
“The number of analyses that you can run with the click of a few buttons is extremely powerful. The more education we have about our decisions, and the more we assess their outcomes, the more likely we’ll be able to make the best decisions in the future.”
Robeks joins other enterprise restaurants such as Bojangles, Dave’s Hot Chicken, MOD Pizza and Long John Silver’s in implementing Bikky’s platform.
Based in New York City, Bikky integrates with point-of-sale systems, payment processors, online ordering and loyalty programmes to create comprehensive datasets that inform business decisions from the C-Suite [senior executive level] to the marketing team.
