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Neapolitan pizza restaurant franchise Rosso Pomodoro has launched its franchise opportunities in the US with the first two locations opening in June 2024 in Denver, Colorado.
The move marks a significant step in the Rosso Pomodoro’s global expansion, offering entrepreneurs the chance to bring Italian dining experience to the US market.
Founded in Naples, Italy in 1998, Rosso Pomodoro has grown to 70 locations in the country and 140 worldwide, including restaurants in 12 Eataly locations in the US and Canada.
The brand’s US franchise locations will feature a fast-casual concept, combining quick service with Italian ingredients and traditional pizza-making techniques.
Rosso Pomodoro franchise’s successful model merges the efficiency of fast-casual dining with the artistry of centralised production.
Patented pizza ovens imported from Italy will be the centrepiece of each franchise, showcasing the theatre of Neapolitan pizza-making.
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By GlobalDataA comprehensive training programme for local staff at the new locations was led by fifth-generation Italian pizzaiolos [pizza makers].
Rosso Pomodoro adheres to Associazione Verace Pizza Napoletana certification, using only authentic ingredients such as buffalo mozzarella and olive oil to create their signature pizzas, which are baked in a 900-degree oven for 90 seconds.
The latest franchise opportunities also come with decades of expertise, an established supply chain, a proven operating model, comprehensive training support and a restaurant design that expresses the Italian dining experience.
Rosso Pomodoro CEO Nicola Saraceno stated: “It has long been a dream to introduce our brand of authentic Neapolitan-style pizza to every corner of America.
“Neapolitan pizza is an art form in itself, and we take pride in preserving this centuries-old legacy and heritage. Each of our pizzas exemplifies artisanal craftsmanship, using top-quality ingredients sourced through partnerships with historical high-standard suppliers.
“Rosso Pomodoro guests will enjoy a truly authentic experience through the exploration of culture, vibrant colours and diverse flavour profiles inspired by Italy’s most beloved regions.”