US-based Roy Rogers Restaurants has signed a lease agreement to open a new outlet in Leesburg, Virginia.
The new location will be situated within The Shops at Russell Branch, a 62,000ft² shopping centre.
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Set to open in late next year, the new restaurant will be the brand’s third venture in Loudoun County.
The new venue will occupy a 2,800ft² space and will feature a modern drive-through prototype.
Peterson Companies, the developer behind The Shops at Russell Branch, will collaborate with Roy Rogers to secure municipal planning approvals.
The planning process will take up to October 2025.
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By GlobalDataRoy Rogers Restaurants co-president Jim Plamondon said: “This is a terrific opportunity to expand our reach to new businesses and homes emerging in a rapidly growing submarket.
“Russell Branch is convenient to these new customers and complements our current restaurants serving the historic downtown district.
“The Roy’s brand has fostered deep community ties in Leesburg for over 40 years and the town’s support has been truly inspiring.”
Based in Frederick, Maryland, Roy Rogers is a chain of western-themed quick-service restaurants offering a wide range of items.
In October 2023, it expanded its menu with new additions for the holiday season, adding the Breakfast Burrito and the Cookies and Cream Milk Shake at participating locations.
It also re-introduced the Steak and Cheese Sandwich and Mozzarella Sticks.
