Potbelly has opened its first shop at the Pentagon in a significant expansion of its presence within military installations and US Department of Defense facilities.
The move is part of Potbelly’s strategy to extend its brand to the military community, offering its range of oven-toasted sandwiches, salads, shakes and cookies.
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As well as the Pentagon location, Potbelly is continuing to implement its plans to develop outlets at military installations. The first opened in April 2024 at the Fort Liberty Exchange food court, within one of the largest such installations in the world. with two additional sites set to open there by the end of the year
Potbelly CEO and president Bob Wright said: “We are honoured to open our new Potbelly shop at the Pentagon.
“We are proud to bring Potbelly to the brave men and women who serve our country, and we look forward to offering them a convenient opportunity to enjoy all of the fresh and delicious food Potbelly is known for – from oven-toasted sandwiches and signature salads to hand-dipped shakes and fresh-baked cookies.”
A ribbon-cutting ceremony is scheduled for the Pentagon store on 16 July 2024.
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By GlobalDataMilitary and civilian guests at these locations can place orders in person, through the Potbelly mobile app, or via other delivery services. Certain options are exclusively available to military diners.
Franchisee Shakti Patel, an experienced Potbelly operator on the East Coast, will own and operate all three Fort Liberty restaurants.
Patel said: “I am proud to partner with Potbelly and open the brand’s first shops on a military base at Fort Liberty.
“I’ve worked with the Potbelly team for several years now, and I am continually impressed with the level of support they provide to franchisee partners like myself, to ensure we can operate efficiently and have access to tools that allow us to create a consistent, positive experience for every customer.
“I look forward to opening the doors to two more shops on the base in the months ahead.”
These initiatives are part of Potbelly’s accelerated growth strategy, aiming for a long-term goal of opening 2,000 shops across US neighbourhoods.
In March, the chain finalised four multi-unit development agreements with current franchisees to further expand its footprint in the US.
