American quick-service restaurant (QSR) concept Smalls Sliders has entered into a new franchise agreement with Serendipity Provisions to open an additional five units in Texas, QSR Web has reported.
Serendipity Provisions will open five new Smalls Sliders’ locations in the Greater Dallas-Fort Worth area.
Serendipity has an extensive background in the restaurant and franchise industries, and plans to open its first location in 2024.
The company will focus on the Frisco region, with four other locations planned across Allen and Prosper.
Serendipity Provisions representative was quoted by QSR Web as saying: “We were immediately drawn to the distinct branding of Smalls Sliders, as well as their curated menu and “let’s do this the right way”.
“Once we met with the Smalls Sliders team, it was clear that this was a brand with the means to really take on nationwide or even global expansion, and their confidence in the brand was a huge indicator for us that this was the right move.
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By GlobalData“We’re extremely eager to get this process started and bring the Smalls Sliders brand to more communities than ever before.”
The latest agreement is the brand’s third in Texas and first in Dallas city.
Smalls Sliders CEO Maria Rivera was quoted by QSR Web as saying: “We’ve had an outstanding year, and so much of our success has been driven by esteemed operators like Serendipity Provisions.
“Texas is proving itself to be a market with high growth potential, so we’re very eager to begin dropping cans across the state.”