Smokey Mo’s location in Temple will open in autumn 2024. Credit: Joshua Resnick/Shutterstock.com.

Smokey Mo’s TX BBQ, a restaurant chain serving Texas barbecue, has revealed plans for expansion within the state of Texas.

This includes the opening of new locations in the cities of Temple and Harker Heights.

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The Temple location will open in the autumn of 2024 at 6768 West Adams Avenue and the Harker Heights location at 529 Knight’s Way later on in the year.

Smokey Mo’s BBQ president Craig Haley said: “We are excited to introduce Smokey Mo’s, the best neighbourhood BBQ in Texas, to our new neighbours in Temple and Harker Heights.

“Our team at Smokey Mo’s BBQ has a passion for community, and we are looking forward to meeting our neighbours and bringing our classic BBQ served fast and friendly to Temple and Harker Heights.”

In April 2024, Smokey Mo’s celebrated the opening of its 19th location in Hutto City, Texas.

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A new San Antonio location at 6010 UTSA Boulevard is expected to launch in the summer of the same year. The brand has a target of opening 22 stores by December.

The San Antonio location will be the second establishment owned and operated by franchise partners, the Salvidar brothers.

In early 2024 Smokey Mo’s announced the launch of a new app and loyalty programme, broadened catering options and formed new marketplace partnerships.

The company’s vision for 2024 includes an increase in store count, featuring restaurants with a new design concept.

The brand has plans to inaugurate 30 additional locations in the coming years.

The new app and a strengthened digital marketing strategy are key components of Smokey Mo’s efforts to foster customer engagement and encourage multichannel adoption.

The brand intends to expand its catering business through menu innovation, strategic partnerships and intensified marketing and advertising efforts.

It seeking new franchise partners to join its existing network.

Founded in 2000 and headquartered in Austin, Texas, Smokey Mo’s TX BBQ has established itself as a neighbourhood staple.

It currently operates 19 locations across Austin, San Antonio and Houston.