Starbucks is offering an exclusive line of Peanuts-inspired merchandise and beverages across its stores in Asia Pacific.
The coffee giant has partnered with Peanuts Worldwide to launch a global brand partnership that celebrates kindness, coffee and community.
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From 27 March 2025, Starbucks locations in Asia Pacific will unveil the new line, featuring the Peanuts gang and the Snoopy persona, Joe Kind Snoopy.
The collaboration highlights the power of small acts of kindness, aligning with Starbucks’ mission to foster connections.
Running throughout April, it will coincide with Starbucks’ Global Month of Good, where employees worldwide will volunteer with local non-profits.
Starbucks will support communities across Asia Pacific through initiatives such as youth mentoring and upskilling.
Starbucks will donate 100 meals for every hour that partners volunteer with hunger relief nonprofits via the Global FoodBanking Network.
Peanuts Worldwide senior vice-president for international business Lisa Silverman Meyers stated: “As we enter the 75th anniversary year for Peanuts, we’re excited about this phenomenal campaign with Starbucks across the globe. We love that this programme began from a place of community and kindness, which has been so core to the Peanuts story since the first strip.”
The collaboration celebrates the joy of connection with three beverages, each topped with a Joe Kind Snoopy chocolate topper, and a limited-edition merchandise collection.
Inspired by Snoopy’s black-and-white look, the Joe Kind Snoopy Frappuccino blends chocolate, caramel and vanilla.
The Joe Kind Snoopy Latte and Iced Latte feature caramel and chocolate drizzles over an espresso base.
The beverages serve as a reminder that simple acts such as sharing a coffee can uplift someone’s spirits.
Starbucks Asia Pacific product and marketing director Gladys Chan added: “This collaboration is a celebration of Starbucks and Peanuts’ shared values: a commitment to kindness, positively impacting communities and creating moments of connection.
“As a global brand, we are uniquely positioned to use our scale for good to spread messages of kindness and create meaningful impact through our Global Month of Good initiatives. We are honoured to have Joe Kind Snoopy be the star of this partnership, inspiring acts of kindness around the region.”
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