The three new stores will be opened in the capital of the Santander department. Credit: Starbucks Corporation.

Colombia-based Starbucks operating licensee Alsea is set to expand the brand’s footprint in the region by opening three stores in the city of Bucaramanga.

All three stores will be located in the capital of the Santander department in Colombia.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

As part of this expansion, the first of the three stores will be opened on 20 October 2023 in La Quinta Shopping Center in Cabecera del Llano.

The second Starbucks location is planned at Cacique Shopping Center, which will be opened two days later. The third location will open in Parque Caracolí in Floridablanca by the end of this year.

Alsea South America general director Santiago Farinati said: “The arrival of the Starbucks brand in Bucaramanga not only reinforces our commitment to this dynamic market but also highlights a historic milestone for Alsea – these stores represent Alsea’s 250th store opening in Colombia and our commitment to job creation and positively impacting the communities.

“With our new Starbucks stores, we will generate more than 40 jobs for the local community of Bucaramanga.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Once opened, the three new stores will increase Starbucks Colombia’s store count to more than 65.

Starbucks’ stores are currently spread across six Colombian cities, including Bogotá, Medellín, Cali, Barranquilla, Cartagena and Bucaramanga.

Starbucks Colombia director Cielo Morera said: “We are tremendously excited to bring the warmth of the Starbucks Experience to customers in Bucaramanga this October with the unveiling of our new stores, all adorned with artwork created by local Colombian designers.

“We look forward to welcoming customers to our beautiful cafes to enjoy handcrafted espresso-based beverages made by our passionate baristas, as well as an assortment of whole bean coffees.”