American quick service restaurant brand Subway has reported record sales, benefitting from key changes including new menu and a simpler ordering process.
The brand, which unveiled the all-new menu Subway Series in July this year, saw 7.4% rise in same-store sales during the series’ eight-week launch window, compared to the launch window for Eat Fresh Refresh initiative in 2021.
Go deeper with GlobalData
Subway Series introduced 12 sandwiches with ready product mix, which can be ordered either by name or number.
Growth at the top three combined quartiles that includes around 15,000 restaurants was 12% higher than the previous year.
The brand registered an 8.4% rise in same-store sales in the third quarter, compared to the corresponding period a year ago.
Same-store sales increased to around 11% in September this year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSales at the top three quartiles soared 13.8% in the third quarter, growing to 18% in September, as against the same period last year.
The brand also has been surpassing its record average unit volume (AUV) per week since 2012.
Apart from the Subway Series launch, the growth was also attributed to new channels including its digital business.
Subway North America president Trevor Haynes said: “The results from the Subway Series launch and the positive reaction from guests and franchisees demonstrates that our transformation strategy is working.
“As we continue to evolve from a default choice to a destination for our guests, our priority remains working alongside our franchisees to find new and exciting opportunities to elevate the guest experience and drive profitability and traffic.”
Subway franchisee multi-unit Donna Curry said: “We are hearing from guests that they like the flexibility of ordering by name and number and are enjoying the new Subway Series sandwiches, which is reflected in the increased traffic and sales across my restaurants.”
As part of its multi-year transformation programme, the brand struck nine master franchise and development agreements and modified its catering programme.
