Fast food restaurant company Subway has revealed its new Subway in the Sky concept, which offers a new dining experience in the sky on a blimp.
The company said the 180-foot-long blimp will have the capacity to carry six diners underneath it.
Go deeper with GlobalData
Subway added that the new vessel has been designed to look like one of its menu items called “The Beast”, which it launched in July.
Starting 1 September 2023, the blimp will take to the skies and stop across various cities, including Kansas City, Atlanta, Orlando and Miami.
Each day, 40 diners will be allowed to board the blimp, which will be flying 1,000 feet above the ground.
The restaurant chain noted that it will serve new Deli Heroes to the diners on the blimp.
In a statement, the restaurant chain said: “The Subway in the Sky reinforces a summer of exciting changes at all US restaurants following the debut of freshly sliced meats and Deli Hero subs, a major expansion and new category in its Subway Series menu.
“Alongside ten straight quarters of positive sales and international growth, the sky is no longer the limit for Subway.”
Last week, Subway reached an agreement to be acquired by private equity firm Roark Capital.
Although financial details of the deal were not disclosed by the companies, according to reports by Reuters and Bloomberg, the winning bid was more than $9.5bn.
