Salad restaurant chain Sweetgreen is all set to open its first restaurant in the state of Wisconsin in Milwaukee city’s Historic Third Ward neighbourhood on 18 July.
As part of its nationwide expansion, Wisconsin will be Sweetgreen’s fifth state where it is making its entry in the Midwest region.
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The restaurant said it aims to provide healthy and convenient options to Milwaukee’s residents through its store opening.
Sweetgreen, co-founder and CEO, Jonathan Neman said: “There’s a lot of excitement as we venture to put down roots in Milwaukee, as this is a historic city with immense pride, a fantastic food scene, and a dedication to innovation.
“We look forward to providing a convenient option for quality, delicious meals for the people of this vibrant and growing community.”
The restaurant will be in the arts and fashion district at 300 East Buffalo St. occupying 2,859ft² of area, it will be able to accommodate up to 33 diners inside and 18 diners at its patio.
There will be pickup and delivery options for customers who can place the orders by visiting the restaurant’s website or by downloading its app.
They can also opt for the Sweetpass for free or upgrade to Sweetpass+ for $10 per month. With the programme, customers can earn rewards by opting for personalised challenges and receive discounts on digital orders.
Sweetgreen said it uses high quality, sustainable ingredients with fresh produce delivered every morning. Its regional partners include Breadsmith for the bread, Harmony Valley Farm for zucchini.
The company added that it focuses on sourcing locally-produced cheeses from across the state including Organic Valley for blue cheese, LaClare Creamery for goat cheese, and Schuman Cheese for parmesan cheese.
Following this opening, the salad restaurant chain plans to open two additional restaurants this year including one in Brookfield and another in Madison near the University of Wisconsin-Madison.
