Taco Bell has announced its new Luxe Cravings Boxes, providing customers with a variety of value-packed meal options.
From 16 January to early June 2025, the boxes will be available at three price points: $5, $7 and $9.
Go deeper with GlobalData
The launch builds on the success of the $7 Luxe Cravings Box introduced in October 2024 and the permanent Cravings Value Menu with items under $3.
The $5 Classic Luxe Cravings Box offers a Beefy 5-Layer Burrito, a Crunchy Taco, Cinnamon Twists and a Medium Fountain Drink.
The $7 Supreme Luxe Cravings Box features a Chicken Chalupa Supreme, a Beefy 5-Layer Burrito, a Crunchy Taco, Chips & Nacho Cheese Sauce and a Medium Fountain Drink.
The $9 Discovery Luxe Cravings Box contains a rotating selection of Taco Bell’s most recent menu innovations alongside Doritos Locos Tacos, a Crunchy Taco, Cinnamon Twists and a Medium Fountain Drink.
Taco Bell’s chief marketing officer Taylor Montgomery said: “Now more than ever, consumers are looking for ways to get more value without compromising quality and choice — and that’s exactly where the Luxe Cravings Boxes shine.
“Value means something different to everyone, and we think it should feel like a luxury everyone can afford.”
Before rolling out the new Luxe Cravings Boxes, the company launched a series of in-app exclusives for Rewards Members.
These include Manifestmas — a weeklong event from 7 January to 13 January 2025 during which members can participate in an in-app poll to receive rewards such as two Cravings Value Menu items for the price of one, and various discounts on other popular products.
From 7 January to 12 January, Taco Bell introduces the Delivery Lover’s Pass for Rewards Members. Available for $5, the pass allows up to 30 days of free delivery on orders placed through the app.
