Taco Bell’s partnership with Paris Hilton will also see introduction of Hot Line to offer the brand’s first-ever pre-recorded advice. Credit: Taco Bell Corp. / PRNewswire.

Mexican-inspired quick service restaurant (QSR) brand Taco Bell has teamed up with American media personality Paris Hilton for the relaunch of its 2000s fan favourite, the Volcano Menu.

The restaurant brand stated that the Volcano Menu will be available across all participating US Taco Bell locations from 29 June 2023, but Taco Bell Rewards members will have exclusive early access from today (27 June).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The QSR brand will also launch its first Hot Line at 1-844-THTS-HOT to hear pre-recorded advice messages from Hilton.

Taco Bell US chief marketing officer Taylor Montgomery said: “We’re always listening to our fans and the extensive passion and needs of the Volcano fanbase could no longer go unmet.

“Taco Bell is always looking to deliver on the ‘surprise’ factor for fans and build on our reputation of choosing authentic partnerships with those who are already mega-fans. So, to bring the heat for this major campaign, we called on none other than Paris Hilton.

“Always in the know of what’s hot, Paris will help bring back these beloved items of the 2000s that never go out of style.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Customers can place their orders online or through DoorDash.

11:11 Media CMO Krystal Hauserman said: “Paris Hilton’s iconic presence and Taco Bell’s HOT flavours are coming together to create a deliciously nostalgic experience that will transport you back to the turn of the millennium.

“The hotline is just the beginning. Fans will be able to join in other fun ways, including on TikTok and through new music by Paris that will make you say, ‘That’s Hot’.”

11:11 Media is Paris Hilton’s next-gen media company.