Casa Alta Tequila is made from 100% blue agave, sourced from the highlands of Jalisco. Credit: guys_who_shoot/ Shutterstock.

Tex-Mex chain Taco Cabana has announced plans to elevate its beverage offerings by introducing Casa Alta Tequila to its Texas locations in the US.

From August 2024, the Tex-Mex chain will incorporate this small-batch, hand-crafted tequila into its margaritas, initially in San Antonio then followed by a broader rollout.

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Casa Alta Tequila is made from 100% blue agave, sourced from the highlands of Jalisco.

With its bright, fruity notes and a savoury palate, the new tequila will be an ideal match for the bold flavours of Taco Cabana’s margaritas.

Casa Alta Tequila’s entire farm-to-bottle production process is overseen by a second-generation farming family. The family operates one of largest tequila distilleries in Mexico, spanning more than 10,000 acres.

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In a bid to create an eco-friendly product that minimises environmental impact, the distillery uses solar energy and the composting of agave fibre waste.

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Taco Cabana’s diverse menu includes the new tequila-infused margaritas and will be available in-restaurant, online for front counter and kerbside pick-up, at the drive-through, and via mobile order with the MY TC! app or the TacoCabana.com website.

Taco Cabana president and chief operating officer Ulyses Camacho said: “Casa Alta Tequila embodies this commitment, offering a sophisticated choice for our margaritas that we know our guests will love.

“With Casa Alta, we are celebrating the rich heritage and craftsmanship of traditional tequila production while elevating the standards of our margaritas. Casa Alta blends old traditions with new (La Nueva Tradición), perfectly aligning with Taco Cabana’s goal of enhancing our menu with superior ingredients and dedication to excellence as we mix tradition with innovation.

“This move also represents an important part of our growth strategy as we look to expand our presence in Texas and beyond through franchising.”

The latest development comes after Taco Cabana announced plans to expand its restaurant footprint with a new location in Spring, Texas.