The restaurant group already has more than 65 venues across Central America. Credit: JHVEPhoto via Shutterstock.com.

US restaurant chain Teriyaki Madness (TMAD) has signed a master franchise agreement to expand its presence across Central America.

The agreement will mark TMAD’s foray into new markets like El Salvador, Guatemala, Costa Rica and Nicaragua.

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The restaurant group, which already has more than 65 venues across Central America, plans to open 16 new restaurants, of which eight will be in El Salvador.

The remaining eight restaurants will be opened in other Central American countries.

In El Salvador, Jose Garcia will be responsible for expanding TMAD’s presence.

Garica said: “Looking ahead, I am optimistic about TMAD’s future as the premier restaurant in the country’s Asian segment. As we gear up for the franchise’s launch in El Salvador, I envision the aggressive expansion across El Salvador and neighbouring countries in subsequent years.

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“We have a lot of Asian food restaurants here in El Salvador, and there is a huge opportunity for TMAD to become successful.”

The latest international expansion is part of TMAD’ expansion spree. So far in 2023, the company opened 16 new stores and sold 69 units across the US.

Additionally, the company has witnessed a 21% surge in systemwide sales year-over-year.

TMAD CEO Michael Haith said: “Embarking on this international journey with our first Master Franchisee in Central America is not just another expansion – it is a huge moment in TMAD’s epic brand journey.

“We know our brand and Asian flavours are universally appealing, so it feels great to be one step closer sharing our delicious, healthy food with the world! Our partners in El Salvador embody the entrepreneurial spirit that TMAD cherishes.

“As we spread our wings with new signings like Central America, it is not just about growth. It is about introducing delicious, healthy, accessible options to new and growing markets.”