Teriyaki Madness operates more than 150 units across 40 states in the US. Credit: Eric Glenn / Shutterstock.

American restaurant chain Teriyaki Madness (TMAD) has signed a franchise agreement to open its first location in Lynchburg, Virginia.

This is the brand’s fifth location in the state and adds to its growing presence, which now includes 150 units across 40 US states.

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The agreement was signed with new franchisees Lydia and JJ Raval, who are set to leverage their experience in the food industry for TMAD.

Bringing more than a decade of franchising experience with Dairy Queen, the Ravals will make a substantial contribution to the success of the new location.

Lydia said: “We tried almost everything on the menu, and it was clear that this was something special. The quality of the food and the overall experience convinced us that Teriyaki Madness was the right choice for us.

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JJ added: “As franchisees, we appreciate the comprehensive support from the franchisor. From product development to marketing strategies, the team at Teriyaki Madness ensures we have all the tools we need to succeed.

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“This level of support allows us to focus on delivering excellent customer service and growing our business.”

Teriyaki Madness CEO Michael Haith said: “Our full-service support system, from immersive training to ongoing operational assistance, ensures that franchisees like the Ravals are set up for success.

“We are incredibly excited to welcome Lydia and JJ to the Teriyaki Madness family — they’ll help us take another important step in our mission to bowl over the whole country with delicious teriyaki.”

In March 2024, TMAD opened its new restaurant venue in Henderson, Nevada, offering Seattle-style flavoured teriyaki bowls.

Located at 1647 W Warm Springs Road, the new TMAD venue is owned by local resident Catherine Loyola.