The Coffee Bean & Tea Leaf has 1,200 outlets in more than 20 markets worldwide. Credit: The Coffee Bean & Tea Leaf/PRNewswire.

The Coffee Bean & Tea Leaf, a coffee and tea house, has signed a master franchise agreement with Ekaagra Ostalaritza for the expansion of its brand in India.  

The strategic partnership aims to open 250 cafés across the country up to 2029 – a significant move in the brand’s global growth strategy. 

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India’s growing coffee and tea market provides fertile ground for The Coffee Bean & Tea Leaf’s premium café concept.  

With a network of 30 cafés built since its initial entry to the Indian market in 2008, the brand now aims to further capitalise on the country’s evolving café culture and growing demand for high-quality coffee and tea experiences. 

Ekaagra Ostalaritza, steered by retail and food and beverages (F&B) investor Prannay Sureka, along with a team of experienced professionals from India’s F&B sector, brings local market expertise to the partnership.  

Their strategic insights, combined with the Coffee Bean & Tea Leaf’s global reputation, are expected to create a scaleable business model that honours the brand’s legacy of quality and innovation. 

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Founding team member Ekaagra Ostalaritza and chief strategy officer Prashant Kumar said in a statement: “We are excited to be entrusted with driving The Coffee Bean & Tea Leaf’s expansion in India.  

“With our deep understanding of the Indian market and The Coffee Bean & Tea Leaf’s superior product portfolio and global brand values, we aim to redefine café culture in India.” 

The expansion initiative coincides with The Coffee Bean & Tea Leaf’s broader international growth efforts.  

In May 2024, the company announced its entry into the Maldives market.

Ostalaritza and chief business officer Vikram Nagpal stated: “This partnership is a testament to our shared vision of creating a unique and premium coffee and tea experience tailored for Indian consumers”. 

With 1,200 outlets in more than 20 markets worldwide, the Coffee Bean & Tea Leaf is offering hand-crafted beverages made from Arabica beans, and finely crafted teas.