Canada-based coffee chain The Second Cup Coffee Company is planning to expand its international presence by entering the US market.
As part of its expansion plan, the coffee chain is currently scouting for new multi-unit franchise partners in the US.
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The company said: “The company is seeking partners who share its values and vision and who are committed to delivering the highest quality coffee along with friendly customer service.”
The Second Cup Coffee Company president and CEO Jim Ragas said: “We are excited to bring Second Cup Global to the US and we are looking for multi-unit franchise partners in select regions of the US who share our passion for the hospitality industry and our commitment to sustainability and ethical sourcing.
“We believe that our unique blends and delicious treats will be a hit with American coffee lovers and we can’t wait to expand our presence across the country.”
The Second Cup Coffee, which has nearly five decades of experience in the coffee industry, is known for adopting ethical sourcing and sustainable practices.
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By GlobalDataSecond Cup currently operates across 20 regions of the globe and in 170 locations.
In April 2021, Foodtastic acquired all the assets of Second Cup Coffee Co from Aegis Brands for a consideration of C$14m ($11.2m).
In February of the same year, the two firms reached a definitive agreement to divest all the assets of Second Cup.
