South Korean table-ordering service provider t’order has launched its Series C fundraising round, aiming to secure $50m from domestic and global investors to scale its data-driven foodservice technology and accelerate its international expansion.
The company, currently valued at approximately $220m, has appointed Samil PwC (PricewaterhouseCoopers Korea) as its exclusive financial advisor for the round.
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The identities of the participating institutions in the Series C round remain undisclosed, but the round has sparked interest from a variety of investors, including venture capital firms, private equity firms, and financial institutions.
t’order has installed over 260,000 tablets nationwide with monthly GMV (gross merchandise volume) exceeding $317m.
With a cumulative transaction volume of over $7.4bn processed to date, t’order has transformed into a comprehensive digital operating system for restaurants.
This transformation has led to marked improvements in operational efficiency, the unlocking of new revenue streams, and an enhanced customer experience.
The company’s successful integrations with major POS providers Toast and Clover have also set the stage for its entry into the US market.
The growth driver for t’order is its in-tablet advertising business, which generates over three billion ad impressions monthly. The advertising platform engages customers during their average 85-minute dwell time at restaurant tables.
t’order is collaborating with large enterprise advertisers to create real-time, data-driven ad campaigns that leverage factors such as table size, product type, location, and demographic profiles.
In 2024, t’order raised $23m in its Series B round, with backing from Korea Development Bank, LB Investment, No & Partners, and Eugene Investment & Securities.
The funds were utilised to fuel product innovation, develop advanced table-ordering devices, and enhance R&D for AI-driven personalisation and data analytics, as well as to scale nationwide deployment.
With the Series C funding, t’order aims to offer personalised insights and decision-support tools to restaurateurs by leveraging its extensive dataset and it also aims to strengthen its leadership.
