Uber Eats launched a new service for 50,000 restaurants in the UK and Ireland. Credit: PROFranklin Heijnen.

Delivery platform Uber Eats has launched a service that allows 50,000 restaurants in the UK and Ireland to offer food ordering services to customers using their own delivery drivers.

The new service covers restaurants in 100 towns and cities and is also offering them the option of using independent couriers from Uber Eats.

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The new delivery option will allow customers to access a wider range of restaurants.

Uber Eats is establishing partnerships with 10,000 restaurants across the UK for the new service and plans to increase the total by 20,000 this year.

“We want to help as many restaurants as possible open their virtual doors and unlock the value of their business with food delivery.”

Following the implementation of the service, the company plans to launch a new service fee structure and self-service sign up tool for restaurants.

Uber Eats UK and Ireland general manager Toussaint Wattinne said: “We want to help as many restaurants as possible open their virtual doors and unlock the value of their business with food delivery.

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“That’s why we’re opening our technology up for all restaurants who want to grow their business with Uber Eats.

“Whether that’s helping a family run fish and chip shop make their first delivery or supporting a household favourite serve more customers. We strongly believe this will help restaurants big and small thrive long into the future, while vastly enhancing selection for users.”

In another development, Uber Eats has reportedly entered talks with Indian food delivery company Swiggy to sell its business in a share-swap deal.

According to sources, Uber is also in talks with another Indian online delivery firm Zomato for the deal, reported Times of India.