Wendy’s has included a substantial amount of bacon in the Breakfast Burrito, aligning with the popularity of their Baconator. Credit: The Wendy’s Company/PRNewswire.

American fast food restaurant chain Wendy’s has expanded its morning menu with the introduction of the new Breakfast Burrito.

The new addition is available across select regions in the US.

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Wendy’s Company US chief marketing officer Lindsay Radkoski said: “We knew it was time to roll out a breakfast burrito option, starting in select markets. This latest morning menu innovation is exactly what our consumers are craving.

“The new Breakfast Burrito is a portable, hearty breakfast filled with quality ingredients you can always get at Wendy’s.”

The burrito comprises two fresh eggs and six strips of oven-baked, applewood-smoked bacon.

Wendy’s has included a substantial amount of bacon in the Breakfast Burrito, aligning with the popularity of their Baconator.

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The Breakfast Burrito also features seasoned breakfast potatoes and two slices of American cheese, all topped with a creamy cheese sauce.

For those who prefer a zestier taste, the burrito is accompanied by two Cholula Original Hot Sauce Packets.

Wendy’s culinary innovation global vice-president John Li said: “With our new Breakfast Burrito, we’ve carefully balanced taste and convenience to create a portable masterpiece.

“Our newest breakfast innovation serves up all the best parts of Wendy’s breakfast rolled up into one delicious burrito.”

In November 2023, Wendy’s launched a new Pretzel Baconator for the 2023 holiday season.

Available for a limited time, the Pretzel Baconator is Wendy’s newest addition to its Baconator family.

The Pretzel Baconator comprises a half-pound of grilled beef topped with American cheese and six strips of applewood-smoked bacon. It is finished with ketchup and mayonnaise between two warm pretzel buns.

Customers can also order via the online food delivery platform Uber Eats.