REEF is set to become the first Wendy’s franchisee in the UK. Credit: Michael Form / Pixabay.

Fast-food restaurant chain The Wendy’s Company and mobility, logistics hubs and kitchens operator REEF have committed to opening and operating 700 delivery kitchens in the US, Canada and the UK by 2025.

The collaboration builds on the successful pilot of eight delivery kitchens in Canada.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

With this commitment, REEF is set to become the first Wendy’s franchisee in the UK.

Wendy’s International president and chief development officer Abigail Pringle said: “The demand for convenient delivery solutions means we must look for opportunities beyond our traditional restaurant formats, especially in dense urban areas.

“This partnership with REEF is testimony to our ambitions, the potential we see to grow our beloved brand and our quest to reach more customers in more ways.”

Wendy’s and REEF plan to initially open approximately 50 delivery kitchens this year, with the remainder launched by 2025.

Currently, REEF has a network of kitchens in 30 cities across the globe, which are delivering food to customers while reducing traffic congestion and pollution.

REEF Kitchens president Michael Beacham said: “We are proud to partner with Wendy’s to show how a restaurant brand can successfully and conveniently scale with REEF’s delivery kitchen platform to reach more customers faster and with Wendy’s world-famous commitment to quality food and service.

“Wendy’s is an incredible brand and we look forward to being a part of their continued success in the future.”

In May, Wendy’s announced plans to open nearly 400 Wendy’s outlets across the UK in the years to come.

Wendy’s previously left the UK market in 2001 due to high operating and property costs, as well as other overheads.