Whataburger is set to commemorate its 75th Anniversary with the return of “fan-favourite” menu items and the introduction of new products.
The celebration will begin on 7 January 2025, with the reintroduction of the Monterey Melt and Chicken Fajita Taco, alongside new limited time offerings (LTO) of Mexican Hot Chocolate Shake and Coffee.
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In 1950, Harmon Dobson introduced the five-inch Whataburger in Corpus Christi. Seventy-five years later, the chain is honouring its history with a series of celebratory events and product launches.
The Monterey Melt, an item featuring two beef patties, Monterey Jack and American cheeses, grilled onions and peppers, and Jalapeño Ranch sauce, will make a return after its last appearance in 2022.
The Chicken Fajita Taco, another returning item, will offer a “100%” chicken breast with grilled onions and peppers wrapped in a soft flour tortilla.
To add to the festivities, Whataburger will introduce the Mexican Hot Chocolate Coffee and Shake, infusing the traditional chocolate and cinnamon flavours into both hot and cold beverages.
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By GlobalDataAs the anniversary date of 8 August 2025 approaches, the company plans to release additional menu items from the ‘WhataVault’, selected based on customer feedback through various channels. These limited-time offerings are a response to social media requests, online petitions, emails, and traditional mail.
Whataburger also plans to enhance customer experience beyond food.
The Whataburger App will feature exclusive surprises for Rewards members. The brand has announced a partnership with Wrangler for a special merchandise collection.
The ‘Wrangler x Whataburger’ line, a 24-piece collection, will be available in select stores and on Whatastore, starting Spring 2025.
The company’s digital platform aims to share “75 Stories for 75 Years,” highlighting narratives from loyal customers and welcoming new fans.
Beginning in January, Whatastore is introducing new monthly deals priced at $19.50, reflecting the chain’s founding year. Customers can avail exclusive merchandise and collectibles.
This Valentine’s Day, one lucky couple can win their “dream ‘Whatawedding’” at the Whataburger restaurant on the Las Vegas Strip.
Customers are encouraged to stay updated via the Whataburger website, app, and social media platforms for more announcements and exclusive content throughout 2025.
On 1 January 2025, Debbie Stroud assumed her new position as president and chief executive officer of Whataburger, after serving as chief operating officer since February 2023.
“We love keeping things fresh at Whataburger, but sometimes the best way to celebrate is by serving up the classics,” enthused Stroud.
“Our 75th Anniversary is about honoring three-quarters of a century of flavor and, more importantly, celebrating our amazing Fans who’ve been with us every step of the way. From bringing back some of our most requested menu items to launching brand-new creations, rolling out special promotions, exclusive rewards, and exciting prizes, we’re going all in for the people who love Whataburger.”
“Whether you’ve been a loyal Fan since 1950 or just discovered us, this is our way of saying a big, heartfelt ‘thank you’ for all the years of love, loyalty, and late-night drive-thrus. And trust me, the best is yet to come—because we’re already cooking up what the next 75 years will look like, and we can’t wait to share it with you.”
