US-based hamburger chain White Castle has added two new Chicken Ring flavours to its menu for this summer season.
The Hidden Valley Ranch Chicken Rings and Spicy Buffalo Chicken Rings will be rolled out across all participating restaurants in the country.
The Classic Chicken Ring contains all-white meat chicken with a crispy breading on the outside and is coated in the Hidden Valley’s magical blend of buttermilk, garlic and a special blend of herbs and spices.
The Spicy Buffalo Chicken Rings are coated with cayenne pepper, vinegar, garlic and paprika.
White Castle vice-president Jamie Richardson said: “Summer is the season of warmth and good vibes and that’s exactly what White Castle is delivering to Cravers with these delectable Chicken Rings variations.
“We’ll also be bringing home the value for Cravers everywhere — 12 Chicken Rings for just $3.99 means you get great taste and a great deal.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataIn addition to the two Chicken Ring flavours, White Castle is also offering an exclusive drink called Barq’s Red Creme Soda for the season.
The new beverage will be featured in every participating Castle’s Coca-Cola Freestyle from 26 June, two months before the soda becomes available elsewhere.
Richardson added: “We’re making sure Cravers stay refreshed with bold new flavours that can only be found in our Castles. “
“White Castle is always looking for unique collaborations that help us maintain our traditions but take our taste buds to brand new levels and the Barq’s Red Creme Soda does just that.”