American restaurant chain Wingstop has opened a pop-up restaurant, “House of Flavor,” in Paris, France, just before the opening of the 2024 Summer Olympic Games.
Located in the historic La Caserne at 12 Rue Philippe de Girard, the House of Flavor is expected to attract more than 50,000 visitors.
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The establishment will open its door to the public from 27 July to 10 August, marking the start of Wingstop’s growth plans, which could include 200 restaurants across France.
Guests will be treated to complimentary wings, hand-sauced and tossed in five of its signature flavours, accompanied by seasoned fries and freshly-made ranch.
Its new pop-up restaurant will offer a diverse range of experiences, from 3×3 basketball and breakdance performances to dance battles and live sports streaming.
Music fans can enjoy sets from Parisian DJ collectives, with a special event on 8 August featuring prominent hip-hop and rap artists.
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By GlobalDataFashion enthusiasts will have access to haircuts from a celebrated barber, nail art manicures and merchandise, while art aficionados can enjoy tattoo services and view unique pieces by Parisian graffiti artists.
Meanwhile in the US, Wingstop is offering the Summer of Flavor Bundle, which includes 25 boneless wings, a large portion of fries, Cajun Corn, three dips and two 20oz drinks for $24.99.
The bundle is available nationwide and can be ordered online via the company’s website or through its app.
Wingstop’s chief brand officer Melissa Cash said: “Our mission at Wingstop is to serve the world flavour and there’s no better stage than Paris this summer as flavour fans from around the world transcend on the iconic city.
“Whether at the ‘House of Flavor’ pop-up or getting fans’ flavour fix with the Summer of Flavor Bundle, this is an exciting step as we scale Wingstop into a top 10 global restaurant brand.”
In February 2024, Wingstop re-introduced Hot Honey Rub for Valentine’s Day 2024.
