US-based restaurant chain Wingstop has signed an agreement with JPK Capital to develop 100 locations across Canada over the next ten years.
The first restaurant under this agreement will open in Toronto next year.
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Wingstop said that it selected Canada for its global expansion, as the neighbouring country has similarities in consumer behaviours, especially with regard to digital engagement and off-premise dining.
Wingstop International president Nicolas Boudet said: “Wingstop in Canada marks another key step toward our stated goal of becoming a top ten global brand and further validates the portability of our brand on a global level.
“We currently see Wingstop addressing a need in the Canadian market with our unique brand positioning and product offering and believe this is a market where we can replicate the success we’ve experienced in the US based on Canadians’ appreciation and craving for bold flavour and high-quality product. We are excited to partner with JPK Capital on this endeavour.”
In 2020, the brand experienced positive same-store sales growth for the 17th consecutive year.
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By GlobalDataThe brand saw 153 net new units, with 21.4% domestic same-store sales growth and total digital sales of more than 60%.
Established in 2017, JPK Capital offers long-term capital, strategy and tech expertise required by the consumer businesses to scale and grow their operations. It has a restaurant franchises portfolio across several countries.
JPK Capital founder and CEO Joe Poulin said: “JPK Capital could not be happier to partner with Wingstop and lead the charge in bringing one of the most successful restaurant brands and the best wings in the world to Canada.
“As technology entrepreneurs and investors, we have been impressed with Wingstop’s investment in innovation and look forward to capitalising on its proprietary tech stack to offer a best-in-class digital and in-restaurant experience to Canadians.”
In November 2020, Wingstop opened its 1,500th restaurant in Las Vegas, US.
