Genuine Dining is a workplace catering company. Credit: Ground Picture / Shutterstock.

Westbury Street Holdings (WSH), the parent company of brands such as BaxterStorey, BM Caterers and Searcys, has purchased workplace catering company Genuine Dining.

Financial details of the deal were not divulged.

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WSH executive director Noel Mahony was quoted by Contract Catering: “WSH has a proven track record of investing in and growing successful businesses in our industry. We’re pleased to announce a new partnership and welcome Genuine Dining to the WSH family.

“An entrepreneurial business that has grown to offer a variety of hospitality services and brands, Genuine Dining shares our values of championing fresh, seasonal, local food, served by brilliant teams.

“WSH businesses work autonomously with independent leadership and it will be business as usual for Genuine Dining. The partnership will give Genuine Dining teams the opportunity to grow and develop through our industry-leading shared training and development programmes.”

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Genuine Dining will continue to operate independently, with Chris Mitchell remaining in charge as CEO.

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Tim Axe, Amanda Kay, Paul Robottom and Ruth Lawton-Owen will retain their roles as managing directors of their respective brands.

Mitchell was quoted by Contract Catering: “In 14 years, we have grown significantly, introducing new services, and to meet our future ambitions it was important we selected a partner that lives and breathes our values and champions our individuality.

“More than simply an investor, we made the decision to partner with WSH because of its commitment to the industry, supporting and enabling businesses to grow. I am very excited about the opportunity this partnership will bring to our people and business.”