The latest move is part of Yoshiharu’s broader growth strategy. Credit: thelittlecactus/Shutterstock.

Yoshiharu Global has signed a non-binding memorandum of understanding (MoU) with the Xing Sheng Group to launch a flagship restaurant in the city of Shenyang, China.

Yoshiharu will open the new restaurant in Liaoning province, which has a population of more than 43 million.

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The partnership, formalised through a master licence agreement, will see Yoshiharu expand its global footprint.

Xing Sheng Group was founded in 1991 and its subsidiary, Shenyang Yongsheng, is known for developing tourist attractions in Shenyang, including China’s largest water park.

The collaboration provides Yoshiharu with a strategic position within the water park, which seeks to attract both local and international visitors.

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Yoshiharu president, CEO and board chairman James Chae said: “The opportunity to work with Shenyang Yongsheng and establish a location within their water park presents a strategic opportunity and a prime location to grow our brand within the country while benefitting from the steady flow of visitors attracted to the park’s entertainment offerings.

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“We plan to explore further collaborative opportunities with Xing Sheng Group, aiming to potentially partner with its other subsidiaries to support Yoshiharu’s expansion across strategically important Chinese cities and provinces.”

Shenyang, as the capital of Liaoning province, is a key transportation and commercial hub in northeast China, offering a diverse customer base.

This move is part of Yoshiharu’s broader growth strategy, following its expansion into the Las Vegas, US market, where it completed the acquisition of three eateries from an undisclosed seller in June 2023.