American Express acquires reservation tech provider Tock

The deal enhances American Express' suite of digital tools for restaurants and merchants.

ankita October 16 2024

American Express has completed the acquisition of Tock, a provider of reservation, table and event management technology.

The move is set to enhance American Express' suite of digital tools for restaurants and merchants and the count of restaurants available through the company’s channels.

The acquisition of Tock was announced by American Express in June 2024 for an all-cash deal, valued at $400m from Squarespace. The completion was subject to customary closing conditions and regulatory approval. 

American Express global dining vice-president Pablo Rivero said: “We’re delighted to welcome the Tock team to American Express. This acquisition will enhance our dining platform by making more restaurants and dining experiences available through American Express, providing restaurants and other hospitality businesses with more tools, and over time, connecting them to our network of premium diners.

“We look forward to working with Matt Tucker and the Tock team to build a world-class digital dining platform.”

Tock was founded in Chicago in 2014 and acquired by Squarespace in 2021. It offers solutions to 7,000 venues including restaurants, wineries and hotels.

Tock's network and products will be integrated with American Express global dining.

Matthew Tucker will remain at the helm of Tock as part of American Express, and will report directly to Pablo Rivero.

Tucker's continued leadership is anticipated to ensure a seamless integration of Tock into the existing suite of services provided by American Express.

Tock is now operating as an independent division within American Express global dining.

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