Seafood restaurant chain Angry Crab Shack has entered into a strategic partnership with Lunchbox, an enterprise restaurant technology provider.
The collaboration is set to bolster Angry Crab Shack's digital transformation as it aims to expand to more than 100 locations across the US.
The partnership will bring a suite of digital solutions to streamline the guest experience and consolidate data sources.
The integration with Lunchbox is a strategic move for Angry Crab Shack, aiming to enhance guest engagement through simplified online ordering, loyalty programmes and centralised marketing efforts.
This will enable both corporate and franchisees to focus on delivering quality service while efficiently scaling their operations.
The digital solutions provided by Lunchbox will play a crucial role in supporting Angry Crab Shack's nationwide expansion plans.
Lunchbox's marketing customer relationship management (CRM) will enable Angry Crab Shack to implement automated, data-driven campaigns, leveraging more than 50 customer data points for precision-targeted guest engagement.
Lunchbox chief revenue officer Stefan Hertzberg said: “We're excited to partner with Angry Crab Shack as they step into this next phase of massive growth.
“We're here to deliver the technology that scales alongside their expansion plans while creating a unified, data-driven customer experience that keeps guests engaged and loyal to the brand.”
The partnership will introduce customisable loyalty programmes and digital gift card management to drive repeat business and improve customer retention.
These features are expected to contribute significantly to the brand's growth and customer satisfaction.
The unified digital ordering platform provided by Lunchbox will integrate across web and mobile app, offering Angry Crab Shack guests a seamless, custom-branded experience - part of the brand's effort to unify digital touchpoints and provide a cohesive guest experience across all channels.
Lunchbox teamed up with DeliverThat in November 2023, gaining access to a catering delivery network of 20,000 active delivery drivers in the US.
