Daily Newsletter

14 November 2023

Daily Newsletter

14 November 2023

Applebee’s unveils new cocktails range for the holiday season

Guests can enjoy new festive Cocktails along with the new Stella Artois Brewtus draft beer.

Umesh Ellichipuram November 14 2023

Casual dining brand Applebee’s Neighborhood Grill + Bar has announced the launch of a new cocktails range in the US for the holiday season.

One of the new drinks is the Tipsy Reindeer, a punch beverage made with Smirnoff vodka, Ocean Spray cranberry juice, pomegranate and premium lemon sour, topped with a Santa gummi.

The new range also includes the Berry Merry Daiquiri, a swirled daiquiri prepared with Captain Morgan rum, melon liqueur, strawberry and lime, topped with a Santa gummi.

The line-up also includes Stella Artois beer, which is served to guests in Applebee’s signature Brewtus draft beer glass.

Finally, the beverage range features Mucho Cocktails, made with premium spirits and served in a signature Mucho glass.

Applebee’s beverage innovation vice-president Patrick Kirk said: “Our Sleigh Bell Sips deliver holiday cheer in every sip.

“One taste of these holiday cocktails or cold Stella Artois draft beer and you’ll be dashing through the snow to order another round. But hurry in; this holiday deal is only available for a limited time.”

The new $5 holiday season cocktails will be available across all participating Applebee’s locations.

Last month, Applebee’s relaunched its BOO-zy cocktails for the Halloween season.

The BOO-zy cocktail menu comprised two new $5 Mucho Cocktails, known as "Spooky Sips".

QSR was the largest channel in the French food service profit sector in 2022 dominated by independent operators

The France foodservice profit sector generated revenue of EUR125.2 billion in 2022 and is forecasted to record a CAGR of over 5% during 2022-2027 driven by an increase in the transaction count. QSR was the largest profit sector channel in 2022, followed by FSR, accommodation, and others. QSR’s popularity reflects the growing preference for convenient and affordable food offerings.

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