Ascent Hospitality signs multi-unit franchise agreements

With these agreements, the Huddle House parent company intends to build momentum in 2023.

Umesh Ellichipuram June 28 2023

Ascent Hospitality Management, the parent company of Huddle House and Perkins Restaurant & Bakery, has signed several multi-unit agreements to expedite franchise growth.

The company has signed five multi-unit agreements for 14 restaurants over the past five months.

The restaurants will be located in five US states, namely Arkansas, Florida, Georgia, Kentucky and Texas.

With these agreements, Ascent Hospitality intends to build momentum in 2023.

Ascent Hospitality Management CEO James O’Reilly said: “Multi-unit deals are a testament to an entrepreneur’s confidence in the Ascent Hospitality Management brands and the leadership teams.

“We prioritise supporting our franchise partners by offering a winning franchise program that sets us apart from competitors and allows us to maintain our growth trajectory. Our brands stand the test of time, and people invest in them to build a family legacy.”

In the past two years, Huddle House and Perkins Restaurant & Bakery signed 70 franchise agreements, including current franchisees and new franchise owners.

The focus was on attracting qualified multi-unit franchise owners to invest in Huddle House and Perkins Restaurant & Bakery.

Ascent Hospitality Management chief development officer Peter Ortiz said: “Our franchise partners are vital to our growth and evolution. They have positive experiences with our brands and take pride in being a community staple.

“This is the most robust pipeline our brand has seen in recent years. We are ready for growth and there are still opportunities for expansion in prime markets throughout the US.”

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