Daily Newsletter

16 August 2023

Daily Newsletter

16 August 2023

Bain Capital to acquire Brazilian restaurant brand Fogo de Chão

Fogo's current management team, led by CEO Barry McGowan, will remain in place.

Umesh Ellichipuram August 16 2023

US private investment firm Bain Capital Private Equity has reached a definitive agreement with Rhône Capital to acquire Brazil-based restaurant brand Fogo de Chão.

Financial details of the deal have not been disclosed by the companies.

Funds affiliated with Rhône Capital have owned the restaurant brand since 2018.

Rhône Capital managing director Lucas Flynn said: “When we took the company private in 2018, we embarked on a new chapter to refine the Fogo concept and experience.

“Despite the challenges the restaurant industry has faced in the last few years, we collaborated with Fogo’s talented leadership team to strengthen an already exceptional business while successfully executing an ambitious expansion plan across the US and internationally.”

As per the terms of the deal, Fogo's current management team, led by CEO Barry McGowan, will remain in place.

The restaurant brand will use the investment from Bain Capital to further expand its footprint in the global arena.

Bain Capital partner Adam Nebesar said: “Barry and his team have done an impressive job building on the brand’s differentiated concept, strong value proposition and rich Brazilian heritage.

“Fogo is the clear market leader, and we believe the business is poised to continue its rapid growth as consumers increasingly seek unique and authentic dining experiences.”

Subject to customary closing conditions and regulatory approvals, the deal is expected to close in September this year.

Customer engagement drives metaverse investment in the foodservice sector

COVID-19 and supply chain disruptions following the Ukraine war have accelerated automation and digitalization in the foodservice sector. Home delivery services and consumer engagement through digital channels have become essential for businesses trying to stay afloat. Foodservice companies must also cope with ESG issues, the fast-changing world of work, and the global economy heading for recession and possible stagflation. The metaverse, enabled by both AR and VR, is an important tool that can help address many of the foodservice industry's key challenges.

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