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17 December 2024

Daily Newsletter

17 December 2024

Bigfoot Fry Co extends menu with loaded fry burritos

The new offerings are available exclusively through DoorDash and Uber Eats.

Umesh Ellichipuram December 16 2024

Bigfoot Fry Co, a virtual brand from Galardi Group, has expanded its delivery menu to include offerings such as Ultimate Chili Cheeseburger Fries, Irish Nacho Fries and Philly Fries.

The new items build on the brand's signature loaded fries, transforming them into portable meals tailored for the delivery-driven consumer.

The brand, which operates more than 200 locations, is available exclusively through DoorDash and Uber Eats.

Launched in 2024, Bigfoot Fry Co aims to exceed 300 locations by the end of the first quarter of 2025.

The expansion is part of Galardi Group's strategy to drive sales and create new growth opportunities.

By enhancing existing franchise operations, the brand aims to expand the Galardi Group's footprint beyond traditional quick-service markets.

Galardi Group chief marketing officer Doug Koegeboehn said: “Bigfoot Fry Co has quickly established itself as a favourite among American cuisine lovers, seamlessly complementing the Galardi Group's portfolio.

“Our focus on innovation and creativity in the loaded fry category has resonated with consumers. These menu additions exemplify the unique, indulgent and fun dining experience that's driving our growth in the delivery market.”

Available through third-party platforms such as DoorDash and Uber Eats, the brand offers a unique take on the delivery dining experience.

Galardi Group senior manager Courtney Green said: “Our franchisees have embraced Bigfoot Fry Co as an innovative way to tap into the booming delivery market.

“This increased demand among consumers for convenient and innovative dining options paved the way for virtual brands like Bigfoot to thrive. With the addition of Loaded Fry Burritos, we continue to create even more opportunities to delight customers while driving incremental revenue.”

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