Boostly, a provider of automated SMS marketing and feedback solutions for restaurants, has secured $22m in a Series A funding round to expedite its growth.

The funding round was headed by PeakSpan Capital, with participation from existing investors Y Combinator, Trestle Partners and Singularity Capital.

The funding follows a seed funding round through which the company raised $5.6m in mid-2024.

Boostly plans to use the new funding to support its efforts to enhance its platform and expand its presence in the restaurant industry by helping businesses leverage customer data for marketing and revenue growth.

Boostly co-founder and CEO Shane Murphy said: “Restaurant owners are among the hardest working individuals in our country, managing operations while actively working alongside their staff every day.

“They need a marketing system that operates on autopilot, provides clear ROI [return on investment], and makes their life simple. We've gamified the SMS marketing experience to produce exponentially more engagement and revenue than traditional marketing options available to restaurant owners.”

PeakSpan Capital co-founder and managing partner Matt Melymuka will join Boostly’s board of directors.

Melymuka said: “Most restaurants sit on a goldmine of customer data but lack the tools to harness it effectively.

Boostly provides a fully compliant, automated solution to transform this data into revenue-driving engagement.”

Boostly offers an SMS marketing platform that uses behaviour-based marketing and gamified texting to improve engagement.

The company claims its approach delivers engagement rates significantly higher than standard text marketing, and its patent-pending process is said to accelerate SMS subscriber opt-ins faster than traditional methods.

Founded in 2017, Boostly currently serves more than 1,200 restaurant locations across the US and Canada.

By integrating first-party data from multiple sources, Boostly’s platform creates compliant, opted-in audiences for targeted marketing campaigns.