Daily Newsletter

01 September 2023

Daily Newsletter

01 September 2023

Burger King to face lawsuit in US over Whopper burger size

The lawsuit alleges alleged that the Whopper burger appears 35% larger on menus than in reality.

Umesh Ellichipuram August 31 2023

A US judge has ruled that restaurant chain Burger King must face a lawsuit alleging that it inflated the size of its Whopper burger on its menus and adverts.

According to reports by the BBC, the lawsuit accuses the restaurant chain of misleading its customers with pictures of larger burgers.

The report continued to state that the Whopper burgers offered by the restaurant had been fabricated in online and TV advertisements to appear 35% larger than what is actually served to the consumers. It also alleged that their patties were made to look meatier, with ingredients that “overflow over the bun.”

Responding to the allegation, Burger King said it wasn't required to deliver burgers that look “exactly like the picture" and told BBC that “the plaintiffs' claims are false.”

US District Judge Roy Altman said it was up to jurors to “tell us what reasonable people think," but dismissed claims that the restaurant company misled customers with its television and online advertisements.

In a statement, a Burger King spokesperson said: “The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of Whopper sandwiches we serve to guests nationwide.”

Burger King’s business rivals such as McDonald's and Wendy's are said to have been facing similar lawsuits in the US.

Could the consumer industry be bolstered by the increased use of AI

The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the COVID-19 pandemic and changing consumer preferences. Data science and ML are strong investments across all areas. For the most part, these sectors will not play a significant role in creating and developing AI hardware or platforms, but will instead help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots.

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