Sam Nazarian's C3 has partnered with Craveworthy Brands to franchise its Mediterranean fast-casual restaurant brand Soom Soom across the US.

80 Soom Soom franchised locations will be opened in the US by 2027 with Craveworthy Brands' franchising strategy.

Soom Soom currently operates in Los Angeles, New York and Atlanta.

C3 founder and CEO Sam Nazarian stated: “Teaming up with Craveworthy Brands, led by the visionary Gregg Majewski, to franchise Soom Soom across the country, is a testament to the power of innovation and a shared passion for delivering exceptional dining experiences.

“At C3, we are always on the lookout for partners who understand the evolving landscape of the food industry, and who share a collective mission. We look forward to bringing beloved and health-conscious Mediterranean food to the masses.”

The move to franchise the Soom Soom brand comes after a successful testing period at C3's Citizens food halls in New York and Atlanta.

Craveworthy Brands CEO Gregg Majewski stated: “Our partnership with C3 is truly innovative and one that I'm so darn proud of because it's going to allow our team at Craveworthy Brands to truly shine at the things we're already so well known for - being a leading franchisor with the experience, wherewithal and vision necessary to transform this wonderful, culturally-relevant brand into a household name.

“Soom Soom is a one-of-a-kind brand with unlimited potential in the Mediterranean space. We're already thinking up the path forward with our partners and can't wait to get started.”