Daily Newsletter

26 March 2024

Daily Newsletter

26 March 2024

CBTL to open drive-through location in Rialto, California, US

The new venue will feature a reduced footprint and integrate with the CBTL app for efficient order-ahead service.

Umesh Ellichipuram March 26 2024

US-based café chain The Coffee Bean & Tea Leaf (CBTL) is set to open its drive-through-only concept in Rialto, California.

Scheduled to open at the end of this month, the new store at 508 South Riverside Ave will feature a reduced footprint and integrate with the CBTL app for efficient order-ahead service.

The Rialto store will offer Arabica coffee, whole-leaf teas, baked goods including muffins, cakes and speciality croissants and oven-toasted breakfast items such as the Beyond Breakfast Sausage Sandwich and the Chorizo Breakfast Burrito.

The Rialto location will provide drive-through, carry-out and delivery services.

The opening is part of a broader growth strategy by the Jollibee Foods Corporation, the parent company of The Coffee Bean & Tea Leaf, which is aiming to position itself among the top five restaurant brands globally.

The Coffee Bean & Tea Leaf Americas and India president Sanjiv Razdan said: “We are always looking for new ways to enhance our guests' experience, and this new drive-through-only location provides a more streamlined, convenient and faster way for them to enjoy our iconic high-quality coffee and teas from around the world, while not having to get out of their cars.

“This is the second location that we've opened in Rialto, which also underscores our commitment to future growth in the area.”

Last month, CBTL opened a new venue in Santa Monica, California.

Located at the Medical Center of Santa Monica, the new venue was opened in partnership with a franchisee who manages four other CBTL cafés in the Los Angeles area.

The new venue showcases CBTL’s latest design and offers ample indoor seating for customers.

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