American family entertainment and pizza chain Chuck E Cheese has entered the Australian market, raising its international profile.
The company has signed a master franchise partnership agreement with the Royale Hospitality Group.
Royale Hospitality will introduce Chuck E Cheese’s blend of interactive play, games and family-friendly dining experiences to Australian families.
Royale Hospitality Group managing director Ray Strauss said: “We look forward to crafting the Chuck E Cheese brand for the Australian market.
“This is a momentous step towards establishing Chuck E Cheese as the premier destination for families seeking an unparalleled kid-centric entertainment and dining experience.
“I am thrilled, along with my dedicated team, to embark on this exciting journey, taking Chuck E Cheese to the next level throughout all of Australia.”
The multi-unit agreement will introduce Chuck E Cheese’s kid-friendly experience that merges the brand’s classic offerings with interactive play and activities.
The concept features a variety of experiences and arcade games alongside the brand's signature pizza and entertainment.
Chuck E Cheese continues to focus on global expansion, targeting new markets in Asia and Europe.
The company's recent efforts include remodelling its locations, enhancing its entertainment offerings and growing its licensing footprint.
Chuck E Cheese international chief operating officer Mario Centola stated: “Chuck E Cheese is a powerful global brand that transcends language and cultural boundaries, centered around the timeless essence of family fun.
“We are thrilled to bring the magic of Chuck E Cheese to Australia and to collaborate with the Royale Hospitality Group, a partner that shares our commitment to delivering exceptional family experiences.”
In December 2023, Chuck E Cheese introduced a “Grown-Up Menu”, a new range of dishes for adults in the US which includes pizza, meatballs in sauce and flavoured wings.
The adults' menu has been designed for the palates of those who enjoy spice and bold flavours.
