Clean Eatz, a health-focused lifestyle brand and meal plan franchise, has appointed Eric Wyatt as its first CEO to drive its expansion and innovation efforts.
Wyatt brings more than three decades of industry experience to the role, having previously led California-based NORMS Restaurants and held C-level [high-ranking executive] positions at Boston Market and Corner Bakery Café.
His extensive background also includes senior roles at Hardee's Restaurants, Panera Bread and Starbucks.
In his new position at Clean Eatz, Wyatt will concentrate on growing the brand's presence throughout the US.
His strategy includes fostering innovation, enhancing operational efficiency and expanding the franchise network.
Wyatt said: "Serving as the first CEO of Clean Eatz is a unique opportunity to leverage my restaurant experience and empower others to embrace healthier lifestyles.
"The synergy between Clean Eatz's mission and my background will help elevate the brand and drive innovation, strengthening our commitment to bringing healthy eating from coast to coast."
Wyatt’s immediate plans include building strong relationships with franchisees, the support centre team, and Clean Eatz kitchen distribution centres within his first ninety days.
This approach underscores the company's dedication to its partnerships. With Wyatt at the helm, Clean Eatz aims to attract top-tier business leads and bolster its franchise network.
Co-founder Evonne Varady said: "Eric's journey brings our founding mission to life: living a healthier life by making healthier choices. In combination with his extensive industry experience, it makes him an excellent choice to grow our brand.
"His ability to translate his personal commitment to wellness into leadership and innovation is exactly what we need as we entrust him to lead our brand through this dynamic time."
The focus will also be on improving support systems and resources for franchisees to boost their profitability.
These efforts are considered critical for ensuring that Clean Eatz remains a competitive player in the health and wellness market under Wyatt's leadership.
In July 2024, Clean Eatz launched a new menu with more protein and vegetable options, responding to customer feedback which identified a growing appetite for protein-rich and vegetable-centric meals.
