Domino's Pizza China's master franchise, DPC Dash, has marked a significant milestone with its recent expansion during the 2024 Christmas and 2025 New Year holidays.
The company has opened 14 new stores across 13 cities in China, bringing its dining experiences and pizzas to more consumers. This move is line with DPC Dash's ‘Go Deeper, Go Broader’ strategy while offering value for money.
The expansion has seen DPC Dash enter cities such as Shenyang, Chongqing, and Zhengzhou, among others, strengthening its nationwide presence.
DPC Dash chief executive officer Aileen Wang said: "The entering into 13 new cities is another important milestone in DPC Dash's development journey. We are delighted to bring the unique dining experience of Domino's Pizza to consumers in these cities during the Christmas and New Year holidays.”
“DPC Dash will always adhere to a consumer-centric approach, continuously optimizing products and services. We firmly believe that with excellent quality, innovative spirit, and the efforts of our team, DPC Dash will grow together with our consumers, sharing the joy that delicious food brings."
The new stores have been met with customers queuing to partake in the festive spirit and witness the brand's growth.
As of 5 January 2025, DPC Dash has a footprint in 46 cities across mainland China, providing quality pizza at competitive prices.
The locations for the new stores were chosen based on consumer demand and market potential, aiming to offer a more convenient dining experience. However, due to the high demand for dine-in services, the new outlets currently do not offer delivery.
DPC Dash's has expanded nearly tenfold since 2017, from just over 100 stores to more than 1,000, with commitment to sustainable expansion.
The company plans to continue this momentum, with intentions to open between 300 and 350 new stores in each of the years 2025 and 2026, to cement its position in the catering industry and provide consumers with a greater variety of options to satisfy their evolving preferences.
DPC Dash's 4D strategy focuses on Development, Delicious pizza at value, Delivery, and Digital, ensuring quality products and services while driving sales growth.
In 2024, the company opened its 900th store in June and its 1,000th store in November in Chengdu, Sichuan province.
