American food ordering and delivery company DoorDash has introduced a comprehensive suite of products designed to empower merchants to manage and expand their businesses on their own channels.
The newly launched products comprising the DoorDash commerce platform can aid merchants to grow and run their businesses on their own channels, whether operating in-store or online.
The DoorDash Commerce Platform has five core products: drive on-demand for delivery through a merchant's app or website, commission-free online ordering, AI-powered phone ordering, tableside order and pay via QR code, and customer support solutions for delivery-related inquiries.
The products enable merchants to tailor these tools to their unique business requirements, whether operating in-store or online.
DoorDash has also rolled out online ordering mobile apps, a feature that allows restaurants to create their own branded iOS or Android applications.
This initiative is part of DoorDash's strategy to provide a seamless experience between restaurants' marketing and ordering platforms, fostering customer loyalty and encouraging direct orders from mobile devices.
Another product is the revamped DoorDash business manager app with new features allowing merchants to oversee their businesses remotely.
The app facilitates the on-the-go management of DoorDash operations, featuring quick access to payouts, sales tracking, marketing campaign management and a personalised homepage with recommended actions.
Through these new products and features, DoorDash aims to support merchants in driving more sales through their own channels, scaling operations and maintaining a high-quality customer experience across all brand interactions.
DoorDash president and chief operating officer Prabir Adarkar said: “At our core, DoorDash is a merchant-focused company. Our mission has always been to develop products and services that empower local merchants to succeed.
“The restaurant industry has faced significant challenges in recent years, and it's more important than ever for merchants to find innovative ways to grow their sales and increase profitability. The DoorDash commerce platform is designed to meet this need by offering a comprehensive set of tools that allow merchants to create direct channels — whether through online, phone, or in-store ordering — and build lasting, direct relationships with their customers.”
In July 2024, DoorDash introduced a suite of new products tailored to assist restaurants in driving off-peak demand and fostering sustainable growth.
