DoorDash has launched Ads Manager for Enterprise Restaurants, offering businesses self-serve tools for improved customer engagement, campaign management, and collaborative marketing.

This suite features advanced targeting capabilities and marketing insights designed to optimise engagement and sales for enterprise-level restaurants.

The company noted that its Ads Manager offers a range of features that allow restaurants to fine-tune their marketing strategies.

These include daypart targeting, which enables businesses to tailor their outreach based on specific times of the day or week, aligning with peak hours or quieter periods.

This level of customisation ensures that marketing efforts are more effective and timely, potentially increasing customer engagement and sales during targeted timeframes.

Ads Manager also offers frequency targeting, which leverages consumer purchase behaviour to create more relevant and timely experiences.

By understanding and anticipating customer needs, restaurants can forge stronger connections and encourage repeat business.

This targeted approach is particularly beneficial for regional marketing teams and franchisees, who can now execute localised strategies with greater precision.

The platform also provides insights into customer purchase trends, enabling restaurants to attract new patrons, re-engage previous customers, and increase overall spending.

With the ability to track the performance of promotions and adjust strategies accordingly, the Ads Manager serves as a comprehensive tool for enterprise restaurants looking to enhance their digital marketing efforts.

DoorDash product management senior director Vassili Samolis said: “From day one, we’ve been working hard to help businesses grow by providing them with tools that are easy to use.

“As the marketing platform for the local economy, we’re excited to build solutions for businesses to grow no matter the objective, budget, or challenge and reach local customers, wherever and however they shop.

“Now, businesses are in full control of how they get the word out. Whether it’s launching and modifying campaigns, tracking performance in near-real-time, or finding strategies to boost growth — it’s all in one platform.”

Last month, DoorDash launched a range of products designed to enable merchants to manage and grow their businesses through their channels.