Verdict Food Service

Daily Newsletter

01 November 2023

Daily Newsletter

DRG opens revamped Taco Bell location in Brentwood, California

Customers will experience a new and improved ordering process with a double drive-through menu board and pick-up window for to-go orders.

Taco Bell’s franchisee Diversified Restaurant Group (DRG) has opened a renovated Taco Bell location in Brentwood, California, US.

Located at 7814 Brentwood Boulevard, the overhauled restaurant features a remodelled dining room with all new fixtures, furniture, artwork and an outdoor patio.

The restaurant company states that customers will experience a new and improved ordering process with a double drive-through menu board and pick-up window for to-go orders.

The location also features a digital promotional display and full kiosk access for dine-in orders.

Diversified Restaurant Group CEO and president SG Ellison stated: “The San Francisco market is an integral part of our portfolio. Our commitment to providing our valued guests with an exceptional experience is unwavering.

“The newly updated Brentwood Taco Bell exudes excellence in both aesthetics and operational readiness, and we can't wait to welcome guests with open arms, whether they choose to dine in or utilise our double drive-through service.”

DRG recently opened its renovated Taco Bell location in Overland Park, Kansas.

The refurbished restaurant features communal seating to enhance guests' dining experience.

In August 2023, Taco Bell announced that it is on track to operate 10,000 restaurants in the US in the coming years.

Customer engagement drives metaverse investment in the foodservice sector

COVID-19 and supply chain disruptions following the Ukraine war have accelerated automation and digitalization in the foodservice sector. Home delivery services and consumer engagement through digital channels have become essential for businesses trying to stay afloat. Foodservice companies must also cope with ESG issues, the fast-changing world of work, and the global economy heading for recession and possible stagflation. The metaverse, enabled by both AR and VR, is an important tool that can help address many of the foodservice industry's key challenges.