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07 January 2025

Daily Newsletter

07 January 2025

Dutch Bros launches cereal-inspired drinks in US

The two new cereal-flavoured drinks, aim to capture the essence of the 'bottom-of-the-bowl' cereal milk.

sathya January 06 2025

Dutch Bros Coffee, an American drive-through coffee company, has unveiled two new cereal-inspired beverages, the Cinnamon Swirl and Marshmallow Dream, available at more than 950 locations.

These drinks aim to capture the essence of the 'bottom-of-the-bowl' cereal milk.

The Cinnamon Swirl features cinnamon sugar cereal milk, while the Marshmallow Dream offers a marshmallow cereal milk experience, both topped with Dutch Bros' signature Soft Top.

Dutch Bros chief marketing officer Tana Davila said: "This duo takes our customers back to those nostalgic, carefree mornings spent watching cartoons."

Davila added: "Both drinks tap into the simple joy felt tasting the best part of breakfast - the delicious milk found at the bottom of the bowl."

The Cinnamon Swirl and Marshmallow Dream can be enjoyed in various forms, including as a Latte, Protein Latte, Freeze, or Chai Latte for the Cinnamon Swirl and as a Latte, Protein Latte, or Freeze for the Marshmallow Dream.

These cereal-inspired drinks became available on 3 January 2025, and will continue to be offered as long as there is stock.

Founded in 1992 in Grants Pass, Oregon, US, Dutch Bros has expanded across 18 states and offers a diverse range of handcrafted beverages.

The company's lineup includes the Dutch Bros Rebel energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas, and more.

In April 2023, Dutch Bros announced the Chocolate Crunch Cold Brew, a limited-time offering available until 30 April 2023.

In August 2024, the company reported a significant revenue increase in the second quarter of 2024, with total revenue reaching $324.9m, a 30% rise from $249.9m in the same quarter of the previous year.

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